Eka
The award-winning Delhi-based brand Eka commissioned us to design a new visual identity, one that reflects their focus on craft, simplicity and deep Indian roots. The new system is based on a simple, typewriter-inspired aesthetic, utilising only a single weight and size of the Pitch Sans typeface. We sought to create a reduced, silent identity that can take a back seat and ‘frame’ the imagery and clothes. The identity extended to current and future sub-brands including Eka Core, the label’s diffusion line.
- Year2019
- ClientEka