Bodice
Bodice is a Woolmark Prize-winning independent fashion label from New Delhi, founded by Ruchika Sachdeva. When the brand commissioned us to refresh their visual identity, we saw it as an opportunity to interpret the brand’s ethos in another medium: typography. We refined the logo and designed a new custom typeface to act as the foundation for the new identity.
The typeface espouses the brand’s minimal structuralism through its constructed letterforms, generous spacing, and quasi-monospaced metrics. The font comes in two styles, Solid and Pleats, which signify the brand's iconic balance between solid colours and thin pleats. The typefaces and art direction reimagined the brand as an ultra-modern Indian identity, bringing ancient skill to a new digital world. The typeface acts as the constant, where art direction and image-making change per collection to suit the mood and design, allowing for growth and constant experimentation.
- Year2020
- ClientBodice
- CollaboratorsAman Makker (Photography)
Bikramjit Bose (Photography)