Designyatra 2019
Designyatra is India’s biggest (and oldest) design conference. Bringing together a diverse group of speakers for a three-day event in Goa every year, Designyatra is a core part of India’s design, art, and architecture community. November was commissioned to create the strategy and visual identity for the 2019 edition. The theme for the year was “On The Contrary,” featuring speakers known for subversion and radical methodologies within their chosen fields. We used the opportunity to critique the current design landscape and create an identity that was contrary to prevailing trends and approaches in identity design.
We sought to break the distinctions between high and low culture, designing material informed by chaos, intuition, and plurality. We chose to eschew standardisation, creating each piece—be it a social media post or printed poster—anew, using a variety of analogue techniques. Our goal was to critique the prevailing norm of sleek, ultra-smooth, ‘polite’ design. The identity drew inspiration from subcultures and fringe ideas like Punk, Hardcore, Heavy Metal, Radical Publishing, Concrete Poetry, and Street Pamphlets and Posters. See our work for the 2023 Designyatra here.
- Year2019
- ClientKyoorius